年度 |
參考文獻格式 |
2022 |
Liao, Yin-Hsuan, and Ho, Shu-Hsun(20221202~20221202), 日本手機音樂遊戲之台灣玩家分析, 台灣行銷科學學會第十九屆年度學術研討會. |
2021 |
林香伶、黃薈心、李怡萱、廖睿衫、賴昭蓉、何淑熏(20210514~20210514),解釋級別理論與稱呼對消費者的服務滿意度影響,2021行銷研究學術研討會。 |
2021 |
王亭崴、郭詠晴、蘇品蓉、鄭巧筠、何淑熏(20210514~20210514),以解釋級別理論探討尷尬對消費者購買意願的影響,2021行銷研究學術研討會。 |
2021 |
Ulhas, Khire Rushikesh, Bari, Mohammad Shamshul, and Ho, Shu-Hsun* (20211030~20211030), Understanding the purchase continuance of bubble tea among Indian expatriates living in Taiwan: A preliminary test, 2021 International Conference on Business Administration (ICBA 2021 Fall). |
2020 |
朱芳誼、何淑熏*(20201205~20201205),企業的善意會受懷疑嗎?探討品牌熟悉度對購買意願與善因行銷、消費者懷疑論之三階交互作用-以旅館業為例,台灣行銷科學學會第十七屆年度學術研討會。 |
2020 |
Ulhas, Khire Rushikesh, Ho, Shu-Hsun*, Friedl, Sabrina, Kumar, Hrishabh, and Roesen, Michael (20201205~20201205), Investigating consumer repurchase intention of the Bubble Tea among German young adults: A preliminary study, The 17th Annual Academic Conference of Taiwan Institute of Marketing Science. |
2019 |
Kuo, Yu-Ting* and Ho, Shu-Hsun(20190517~20190517), Hedonic and Utilitarian motivation for new product shopping, 管理創新與應用研討會. |
2018 |
陳怡蒓,何淑熏(20180601~20180602),影響消費者採用人工智慧產品的因素,創新、管理、知識社群國際研討會。 |
2018 |
Ho, Shu-Hsun* and Althankhuu, Ariundari (20181227~20181231), Taboo Product Purchasing: Aspect of Construal Level Theory and Social Presence, 消费者决策中的体验性途径”国际研讨会. |
2016 |
何淑熏; 曾凰雅(20160325~20160325),利他或利己的購買動機:對產品類型、顧客價值與購買意圖之影響,TBI2106台灣商管與資訊研討會。 |
2015 |
Ho, Shu-Hsun, Giang, Nguyen Thi Linh and Lin, Yu-Ling(20150328~20150402), Customer Loyalty: The Effects of Customer Perceptions and The Mediating Role of Customer Satisfactions, IIBA 2015: The International Interdisciplinary Business-Economic Conference. |
2014 |
Shu-Hsun Ho, Louis Chin Soon Teck, and Mei-Jane Teng(20140104~20140105), The Empirical Research of Brand Value Added and Performance Measure of the Brand ─ The Perspective of Resource-Based View Theory, First International Conference on Global Business, Economics, Finance and Social Sciences (ICGB Conference). |
2014 |
何淑熏、余書維(20140109~20140109),廠商參與動機、消費者-公司認同與購買意願之關係探討-以勸服知識作為調節變數,第十六屆電子商務與網路行銷學術研討會。 |
2014 |
何淑熏、林傳智(20140109~20140617),涉入程度與購買情境於高相似性產品對於購買意願的調節效果,第十六屆電子商務與網路行銷學術研討會。 |
2014 |
何淑熏、余書維(20140109~20140109),廠商參與動機、消費者-公司認同與購買意願之關係探討-以勸服知識作為調節變數,第十六屆電子商務與網路行銷學術研討會。 |
2014 |
Ho, Shu-Hsun(20140507~20140509), The Impact of Brand-to-Brand High-Similarity on Purchase Intentions, ICSSAM. |
2014 |
Sentot Suciarto Athanasius; Hung, Wen-Shai; Ho, Shu-Hsun;Posmaria Setiasiwi Sitohang(20141112~20141114), The Role of Universities in Forming Attitudes toward Green Products: Case on Indonesia and Taiwanese Students, The Principles for Responsible Management Education (PRME). |
2013 |
Ho, Shu-Hsun, Chutinon Putthiwanit, Michael Angelo D. G. Litan(20131015~20131015), The Influence of Self-service Technology on Efficiency and Productivity as a Catalyst to Student Satisfaction: A Guideline for ASEAN Universities, Preparation and Impact of Workforce Movement due to AEC Framework Venue. |
2013 |
Ho, Shu-Hsun and Jared Bagget(20131015~20131015), The Psychology of Waiting: Why People Are Willing to Wait for Internet Orders, Business & Economics Society International (B&ESI) Conference. |
2013 |
何淑熏、林傳智(20131214~20131214),涉入程度與購買情境於高相似性產品對於購買意願的調節效果,第十六屆電子商務與網路行銷學術研討會。 |
2012 |
Ho, Shu-Hsun(201211~201293), The Value of Negative Word-of-Mouth: An Empirical Application of Balance Theory, 9th Circle conference organized by CIRCLE. |
2012 |
何淑熏, 朱峘瑋, 姚佳伶(20121123~20121123),臺灣電玩競賽-偶像崇拜與購買意願,2012 第八屆企業國際化與實務研討會。 |
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何淑熏,陳玟勳,曾于軒,「產品保固、製造來源國與產品知識對消費者認知品質的影響」,第三屆管理學術研討會。 |
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何淑熏,吳明憲,「涉入理論對價格離散的影響」,2005台灣管理學會學術暨實務研討會。 |
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何淑熏,余雅玲,「台灣職棒球團主場經營之運動行銷策略」,第二屆管理學術研討會。 |
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Jen-Hung Huang, Shu-Hsun Ho, and Bruce C.Y. Lee, “Improve Service Quality from Positive Responses-- Gender Differences and Complimentary Behaviors,”, The 12th International Conference on Comparative Management (ICCM)(p.p24~25). |
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何淑熏,劉家順,「消費者對灰色商品(水貨)之態度---以手機市場為例」,2002年管理創新與新願景研討會。 |
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Jen-Hung Huang, Bruce C.Y. Lee, and Shu-Hsun Ho, “Consumer’s Attitude Toward Gray Market Goods,”, The Second Business Competitiveness Improvement Conference(p.p1~16). |
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Shu-Hsun Ho, C.T. Hsiao and Charles V. Trappey, “The Design of an Internet-based Customer Care System,”, The 2000 International Conference in Management Science. |
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Shu-Hsun Ho and C. J. Huang, “The Innovation of the Networks and Its Impacts on Roles of the Intermediaries and Customers,”, The 4th Information Management Conference, Information Technology Frontier Proceedings(p.p171~178). |
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何淑熏,保證、價格及品牌形象對購買意願之影響,2006前瞻經營管理學術暨實務研討會。 |
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Shu-Hsun Ho, Jyh-Jeng Wu, Chih-Jen Huang, and Chia-Hsin Lin, The Impact of Tsunami attacks on Tourism Stock Returns, The 6th Hawaii International Conference on Business. |
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Chih-Jen Huang, Jyh-Jeng Wu, Shu-Hsun Ho, and Tzu-Ling Liu, The Market Effect for the Listing of the Best Small Companies: the Case of Forbes 200, The 6th Hawaii International Conference on Business. |
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Chia-Chi Chang and Shu-Hsun Ho, Choice, perceived control and customer satisfaction: the psychology of online service recovery, The 14th International Colloquium in Relationship Marketing. |
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何淑熏、許智發,涉入程度、使用者態度及科技創新對消費者採用網路銀行意願之研究,2007年國際學術研討會—管理組。 |
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何淑熏,銀行員工對網路銀行的態度,2007經營與管理學術研討。 |
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Ho, Shu-Hsun, Chih-Jen Huang, and Ying-Yin Ko, Adoption of Innovation on Customer Value and Customer Readiness in Internet Banking, The 7th Hawaii International Conference on Business. |
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Ho, Shu-Hsun and Tsai-Ying Yang, The Purpose of Traditional Bank Customers use Internet Banking: An Examination of Switchers and Stayers, The 7th Hawaii International Conference on Business. |
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Ho, Shu-Hsun, Ying-Yin Ko and Chih-Fa Hsu, The Influence of Customer Value and Customer Readiness in Internet Banking: An Investigation of Models of Innovation, The 17th ACME International Conference on Pacific Rim Management. |
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Ho, Shu-Hsun, Ying-Yin Ko, Chiung-Hui Huang and Chia-Yin Lin, The Influence of Customer Value and Customer Readiness in Internet Banking, International Conference on Business and Information (BAI2007). |
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何淑熏, 柯盈吟, 黃瓊慧, 楊毓婷,「科技始終來自於人性—從網路銀行自助服務探討創新對顧客價值的影響,第十屆電子商務學術研討會暨第三屆行銷學術研討會。 |
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何淑熏、許智發、李睿豪,科技創新及涉入程度影響消費者使用網路銀行意願之研究,2008全球服務科學管理理論與實務學術研討會。 |
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何淑熏,黎明洪,林佳瑩,產品保固是否保證顧客提高購買意願,第五屆管理學術研討會。 |
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Ho, Shu-Hsun, 金融機構服務e化-以大專生使用網路銀行意願為例金融機構服務e化-以大專生使用網路銀行意願為例, 2008全球化經貿行銷策略暨管理學術研討會. |
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何淑熏、黃妃吟、蔡孟宏,服務創新、顧客價值對網路銀行使用意願,2008當代論壇(頁35~43)。 |
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何淑熏、蔡安淇、陳詩敏,愈來愈滿意?-銀行顧客忠誠度之研究,2008當代論壇(頁205~213)。 |
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何淑熏、楊毓婷、李東霖,電玩遊戲的置入行銷對玩家記憶效果之研究,第十一屆電子商務學術研討會。 |
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Shu-Hsun Ho* & Chia-Ying Lin, The Effects of Positive and Negative Message Framings on Game Players' Self-control, 7th International Conference for Consumer Behaviour, Tourism and Retailing Research, Estoril Higher Institute for Tourism and Hotel Studies. |
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Ho, Shu-Hsun, Feng Shui and Consumers’ Peace of Mind: The Role of Regulatory Fit, Twentieth Annual World Business Congress of the IMDA. |
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Shu-Hsun Ho*, Rui-Hau Lee & Yin-Chin Chen, The Effective Online Help for Social Anxiety, International Conference on Business and Information. |
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何淑熏*、呂明修,網路訊息的內容品質對購買意願的影響,2010第二屆南區管理碩士論文研討會。 |
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何淑熏*、梁家瑜,網路合購之因素與主購者信任度研究,2010第二屆南區管理碩士論文研討會。 |
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何淑熏*、李睿豪、詹惠君,多人線上角色扮演遊戲之應用:治療社交焦慮症,2010產業全球化運籌管理學術與實務研討會。 |
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Ho, Shu-Hsun*, Ruei-Hau Lee, MMORPGs application within therapy for social anxiety and social phobia, ECDL 2009. |
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何淑熏, 陳冠瑾,誘發衝動性與非衝動性購買行為之因素,2011第七屆知識社群研討會。 |
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何淑熏,陳冠瑾,探討消費者購買山寨機之意願-以理性行為理論為基礎,2011當代管理論壇。 |
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何淑熏、朱峘瑋,知覺風險、知覺品質、創新對消費者購買意願之影響,2011當代管理論壇。 |
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何淑熏、林素珍、陳冠瑾,引發購物狂衝動性購買行為之因素,第五屆創新管理學術與實務研討會。 |